创设旅行社“第二代”特许经营战略模式

Establishing the "The Second Generation" Franchise Management Strategy Mode of Travel Agency

在我国旅行社业内,目前普遍采用的扩张战略主要有以下三种模式:在异地设立非法人分社;参股、控股异地旅行社;实行特许经营。以特许经营战略来拓展业务网络的规模具有无法比拟的优越性,但其局限性制约了旅行社扩张战略的进一步实施,通过创设“第二代”旅行社特许经营战略模式力图解决上述问题。

In the tourist industry of our country, there are mainly three strategic expansion modes which are generally adopted at present： setting up illegal branch travel agency elsewhere; participating in the travel agency in different places by shares, controlling interests; implementing franchise management. Though expanding the scale of the business network by franchise management strategy has an incomparable superiority of the first two, and its limitation has restrained the further implementing the expanding strategy of the travel agency. This thesis establishes the ＂the second generation＂ franchise management strategic mode to solve the problems described above.