金华会展旅游的发展策略

On Development Strategies of MICE Tourism in Jinhua

目前,随着会展旅游在大城市的迅速发展壮大,一些中小城市也参与到会展旅游的实践中来。本文以金华市为研究对象,在分析其会展旅游发展条件的基础上,提出了发展思路及策略。

With the development of the MICE tourism in many big cities,some small and middle cities have begun to participate the practice of MICE tourism. Taking Jinhua City as a research subject,this article analyzes its developing condition of MICE tourism, and puts forward development thought and strategies.