新疆国际旅游客源市场研究

A Study on the International Tourist Resource Market for Xinjiang Province

新疆具有明显的旅游资源优势,是中国很有吸引力和巨大潜力的旅游地区。特别是近年来,国际旅游发展较快。因此,对其国际旅游客源市场结构进行研究,有利于进行明确的国际客源市场定位,制定切实可行的客源市场开拓策略,进一步加快国际旅游的发展。本文在分析大量数据的基础上,利用了年际变化强度指数和地理集中指数对新疆国际旅游客源市场的时间结构、空间分布结构进行了分析,然后利用SPSS统计软件建立了新疆国际旅游客源市场的线性回归预测模型,并提出了今后新疆国际旅游客源市场的开拓对策,为新疆国际旅游业的发展提出了一些设想。

Xinjiang has superiority on Tourism resources. It is also more attractive tourist region in China and has great development potential. Especially the international tourism developed rapidly in recent. Based on the data, the time structure and space structure of Xinjiang~ international tourist markets were analyzed with the intense index of annual change and geography- centralized index, and the predicting regression model of Xinjiang＇s international tourist market was constructed with SPSS statistic software. Then the methods of international tourist market development were proposed.