河南旅游业发展的SWOT分析及战略选择

SWOT Analysis and Strategy Choice of Henan Tourism Industry

SWOT分析方法是制定旅游业发展战略时了解各项影响因素的一种切实可行的研究方法。文章用SWOT分析方法对河南旅游业发展的优势(strength)、劣势(weakness)、机会(opportunity)和威胁(threat)进行了全面分析,借助SWOT模型中的不同战略组合提出了河南旅游业的LCVP战略选择方式,为制定河南旅游业发展战略提供了依据。

SWOT analysis method is an actually viable research method to understand various influence factors in making tour industry development strategy. This text analyses the strength,the weakness,the opportunity and the threat by using the SWOT analysis method, and puts out the LCVP strategy choice method of Henan tour industry basing on the different strategy combinations of the SWOT model. It provides a basis to make the development strategy of Henan tour industry.