摘要
文章从明星个人品牌含义展开,提出在明星个人品牌开发中的几个误区及相关解决方案,最后把品牌开发中的“5R”模型引入明星个人品牌开发心理评价体系研究中,从而成功解决了明星个人品牌开发中的心理评价体系问题。
The article launches from the star individual brand meaning, proplsed in the star individual brand development several erroneous zones and 时 the correation solutions,finally ＂5R＂ the model introduces the brand development in the star individual brand development psychology apraisal system research, thus succeeded has solved in the star individual brand development paychological appraisal system problem.
出处
《郑州航空工业管理学院学报（社会科学版）》
2007年第4期196-197,共2页
Journal of Zhengzhou University of Aeronautics(Social Science Edition)
关键词
明星
个人品牌开发
心理评价体系
star
individual brand development
psychological evaluation system
