摘要
文章针对“云南红”的经营现状、竞争环境、优劣势分析、营销策略等方面进行了分析,认为“云南红”应该进一步凝练文化,拓宽营销渠道,走高端化道路,创新企业产品,才能在不断加剧的红酒业竞争中得到更好的发展。
This paper analyses the situation, competition circumstance, shortage and advantage, market strategy of Yunnan Red Wine. According to the analysis, the author draws a conclusion that Yunnan Red Wine should rebuild the enterprise culture and market channel in order to win in the red wine competition.
出处
《郑州航空工业管理学院学报（社会科学版）》
2007年第4期201-203,共3页
Journal of Zhengzhou University of Aeronautics(Social Science Edition)
关键词
云南红
营销战略
市场营销
Yunnan Red Wine
marketing strategy
market strategy
