市场信息资源管理与市场信息系统

Marketing Information Resources Management in Relation to Marketing Information System

市场信息系统是从公司自身运作和市场环境中搜集数据，经过数据处理、市场研究、情报研究输入到数据库中，通过建立信息处理模型，进行数据检索，输出产品、价格、分销、促销及市场要素组合子系统，实现市场信息资源管理。

The marketing information system is an integrated corporate information program to provide information for marketing personnel. It takes input from corporate operations and external market environment, and brings them into various databases, which are transformed into models of information processing and data retrieving. The results (output) consist of product subsystem, place subsystem, promotion subsystem, price subsystem and marketing mix subsystem. Such a marketing information system will contribute to marketing information resources management, senior executives management work and marketing strategies decision.