我国高校体育传播形式的现状与对策研究

Study on the Current Form of Sports Communication in Chinese Universities

随着近年来体育事业的飞速发展和传播媒介的不断扩张,体育的传播成为影响高校体育的一个重要因素.运用体育传播学的原理和知识,分析高校体育传播形式的现状,得出其有利与不足之处,并研究和制定高校体育传播的对策,对促进高校体育以及高校体育产业的振兴和发展,具有显著的必要性和重要性.

With the rapid development of physical culture and unceasing expansion of sports communication in recent years, sports communication has become one of the most important factors to influence university sports. Thus, to study the present situation of university sports communication and analyze its advantages and disadvantages using sports communication principles and related knowledge, discuss ways to solve the problems and promote the development of university physical culture have its remarkable necessity and importance.