品牌命名的方式和技巧

Methods and Techniques to Name a Brand

品牌名称是企业的无形资产,好的品牌名称有利于打开产品的市场销路,提高市场竞争力。一个企业要想获得成功,必须精心设计品牌名称。品牌命名涉及语言学、修辞学、社会学、心理学、美学、营销学等多方面的知识,本文探讨品牌命名的方式和技巧。

For a enterprise, brand is the invincible assets. Good brand is helpful to promote the selling of products and to improve its competitive ability. To succeed, the enterprise must design brand elaborately, which combines the knowledge of linguistics, rhetoric, sociology, psychology, aesthetics and management.