体验经济视角下的旅游产品再分析

Further Analysis of Tourism Products from the Perspective of Experience Economy

旅游产品是旅游经济学研究的出发点,对于旅游产品及其相关问题的研究是旅游经济学理论研究的起点和重要基础,学界多年来一直在探讨旅游产品的概念及其相关问题,视角各异,尚未达成一致。笔者在对目前旅游产品理论进行分析研究的基础上,尝试在体验经济的视角下分析与理解旅游产品概念,认为在体验经济时代旅游产品是旅游经营者提供的旅游体验,旅游者的旅游经历与旅游经营者提供的旅游体验是对等的,旅游产品的核心是旅游体验,体验经济中旅游产品的本质特征具有毋庸置疑的无形性与显著的参与性。

Tourist products are the start point of tourism economics study, and the study of tourist products and the related issues is the start point and important basis for tourism economic theories. The discussion about the concept of tourism products and its related issues are from different angles and has not reached agreement. Based on the study and analysis of present tourism product theories, the author of this article makes an attempt to study and ana- lyze the concept of tourism product from the perspective of experience economy, thinking that tourism products are the touring experience offered by tourism operators, tourists＇ touring experience is correspondent to the touring experience offered by the tourist operators, the core of tourism products is touring experience, and in experience economy, the nature of tourism products is the undoubted intangibility and remarkable participation.