摘要
我国目前的“等级制”导游激励模式存在诸多缺陷,推行“小费制”却又水土不服。单一的模式已很难实现对导游进行有效激励,本文运用系统思维,创新了传统的激励模式——创设了导游激励体系,以提高导游激励效率,提高导游服务质量。
There are some shortcomings in the ＂grade system＂ to encourage tourist guide to improve their work. And the ＂tip system＂ has been proved inapplicable. The unitary mode is very difficult to stimulate the cicerones effectively. The paper creates a new cicerones stimulation system in order to improve the service quality of cicerones.
出处
《江西科技师范学院学报》
2007年第2期51-54,共4页
Journal of Nanchang Vocational & Technical Techers' College
关键词
导游激励模式
系统思维
激励体系
导游榜
金牌导游
the cicerone stimulation mode
systematic thought
stimulation system
a cicerone name list posted up
gold medal cicerones
