由“画龙点睛”谈起——谈食用类广告语中的“点睛语”

Upon Classic Words of Food Advertisement

点睛语取画龙点睛之“点睛”意，是说一个广告中总有一句广告语，被解说员或其形象代言人反复使用或强调。其作用是使这一句话为观众熟悉，以至能深刻印在脑海中，能因而联想到产品，达到宣传的作用。点睛语是广告语言中的灵魂，广告者应该加以重视。

Classic words derived from the Chinese phrase and repeated by the advertisement agency. By this, the audience can be familiar or even heavily impressed with them. So that, they can remember the products once they mention the words. The classic words as the soul of the advertisement language should be paid more attention to.