广告语言的魅力

The Charm of Advertising Language

广告语言是广告生命的支点,它在广告中处于核心地位。广告语言是一门语言艺术,具有其特性。广告语言的作用,集中表现在广告语言的感染作用、认识作用和审美作用上。广告语言的魅力,是依托广告中生动叙述的产品功用及广告主的服务承诺,通过引发受众的思想意识共鸣,进而对产品产生长时间的深刻的印象来实现的。优秀的广告语言可以创造商业奇迹,有魅力的广告语言是企业的无形资产。

The advertising language is the advertising＇s life pivot, it is at the core position in the advertisement. The advertising language is a language art, has its characteristic advertisement language function, concentrated expression in advertising language infection function, understanding function and esthetic function. The advertising language charm depends on advertisings vivid narration product function and s ideology sympathetic ch the advertising host＇s service pledge that initiate audience＇ ord, The outstanding advertising language may create the commercial miracle. The advertising ＇s intangible asset.