打造“警察品牌”,培养品牌意识——构筑新型的警民互动关系模式

Making Police Brand and Heightening Brand Consciousness——Establishing the Interactive Relation Mode between Police and People

品牌是一种无形的资产。将经济学的“品牌”概念借用于警察行业,从如何打造警察品牌、培养警察的品牌意识这一视角展开深入思考,以期探索出一种新的警民互动关系模式,树立良好的警察品牌形象,从而最大限度地赢得公众的理解、支持与合作,以促进警察工作的顺利开展。

Brand is invisible property.By introducing this economic concept of ＂brand＂ to the police profession,this paper ponders on making police brand and heightening brand consciousness for the purpose of exploring an interactive relation mode between police and people,establishing good image of police brand,winning the maximum understanding,support and cooperation of the public,and promoting the development of policing work.