国家森林公园年卡市场开发与营销策略——以福州国家森森公园为案例

Market Development and Marketing Strategies of Annual Card——A Case Study of Fuzhou National Forest Park

查阅福州国家森林公园的各种历史资料，结合所收集的福州国家森林公园年卡调查的数据，对福州国家森林公园年卡市场开发做了可行性分析，明确了福州国家森林公园年卡市场定位，提出了年卡市场开发的策略和营销策略。

By seeking kinds of collected historical data of Fuzhou national forest park with the investigated data of annual card of Fuzhou national forest park, feasibility of annual card market development of Fuzhou national forest park was analyzed, orientation of annual card mark was defined and market development and marketing strategies were put forward furthermore.