基于旅游服务功能的饭店网站评价初步研究——以南京市星级饭店为例

A Preliminary Study on the Evaluation of Hotel Websites Based on Tourist Service Function——A Case Study of Star-rated Hotels in Nanjing

本文试图对我国旅游饭店网站评价问题进行初步探讨。文章运用调查法,从旅游服务功能视角构建饭店网站评价指标体系,建立指标量化评分方法,并对南京市星级饭店网站进行实际评价。结果表明,目前南京市星级饭店信息化水平不高,已建网站旅游服务功能总体上尚待完善,不同档次星级饭店网站旅游服务功能差异性较为明显,中低档饭店网站旅游服务功能不完善现象更为突出。

The paper tries to probe into the evaluation of hotel websites in China . The study, using the method of investigation and constructing an index system to evaluate hotel websites from the perspective of tourist service function, establishes the method of quantifying the indexes and makes a practical evaluation of star-rated hotel websites in Nanjing. The result shows that the level of inforrnatization is not high. The tourist service function of established websites is yet to be improved. There exists distinct difference in terms of tourist service function in different star-rated hotel websites. The imperfect service function in medium-low class hotels is more prominent.