基于设计管理理论的产品形象管理体系的构架

Study of PISM Based on Design Management Theory

从设计管理的角度出发,阐述了产品形象识别在新产品开发过程中的重要性,旨在找到一种可以提高企业产品形象识别性的产品设计管理体系,从而使企业的产品呈现出一定的家族性和系列化,并最终形成特色和品牌。

The importance of the products image in the course of new product development was discussed on the basis of design management theory. The purpose was to find a product design management system which can improve enterprise＇s products image, and to make the products of enterprises demonstrate certain family characteristics, which form the characteristic and brand finally.