摘要
从设计管理的角度出发,阐述了产品形象识别在新产品开发过程中的重要性,旨在找到一种可以提高企业产品形象识别性的产品设计管理体系,从而使企业的产品呈现出一定的家族性和系列化,并最终形成特色和品牌。
The importance of the products image in the course of new product development was discussed on the basis of design management theory. The purpose was to find a product design management system which can improve enterprise's products image, and to make the products of enterprises demonstrate certain family characteristics, which form the characteristic and brand finally.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第7期134-135,150,共3页
Packaging Engineering
基金
陕西科技大学设计学院创新团队建设项目(SUST-B05)