文化符码及其在产品设计中的应用

Application of Culture Code in Product Design

文化的本质就是借助符号来传达意义的人类行为,它是一种生活方式。文化符码的核心内容就是要体现这样一种生活方式。还从文化符码的特征分析入手,提出了物理原型特征和风格原型特征,并通过人对于风格的认知研究得出:风格原型特征主导着产品风格的辨认,最后将这些特征运用于具体产品的开发中进行验证。

The essence of culture, as a human behavior and living fashion, is to convey meaning by referring to certain symbols. From the point of view of designer, the physical characteristics and stylistic prototype of product design was discussed on the basis of cultural symbol analysis. On the research of style cognition, it was concluded that stylistic prototype is the dominating factor in the process of product style identification. Finally, some principles including the stylistic prototype concept were employed to direct a design practice.