摘要
分析了传统CI(企业形象识别系统)设计的缺陷与负面效应,导入CSI(消费者满意度)理念并与CIS有机结合形成更具实效性的CIS理念与方法,以适应现代市场经济的需求。
The defect and negative effect of traditional CI design was analyzed. It was put forward that combining customers satisfaction index （ CSI ） with CIS can make the idea and method of CIS even more modem and effective to meet the demand for modem market economy.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第7期190-192,共3页
Packaging Engineering
关键词
企业形象
消费者满意度
缺陷
修正
corporation identity
customer satisfaction index
defect
revise
