eCRM不同服务模式的比较分析

Comparative Analysis on eCRM Service Models

eCRM服务模式目前主要有四种:自建模式、联系中心外包模式、ASP模式以及SSP模式。在不考虑不同模式实施前提的条件下,SSP模式总体上占优于其他三种模式,而从我国目前的情况以及网络经济的特征看,制约SSP模式推广的因素可以得到有效的解决,因此,eCRM服务模式的现实选择应该是SSP模式。

There exist four major eCRM service models: On Premise, Contact Center Outsourcing, ASP and SSP. Ignoring the implementation conditions of different models, SSP generally takes the preceding position. But from the perspective of the current situations of China and the features of Web economy, some factors restricting the promotion of SSP model can be effectively controlled. Thus, SSP model should be the practical approach to the eCRM service models.