铁建物资企业在市场经济条件下如何生存和发展

How the Railway Construction Material Enterprise to Exist and Develop under the Conditions of the Market Economy

阐述了铁建物资企业的发展现状和形成原因,提出了铁建物资企业的发展对策,包括提升风险防范能力、向管理要效益、规范经营、大力实施市场营销策略和多样化经营、通过员工培训提高队伍素质等。

This paper expounds the developing situation of the railway construction materials enterprise and the geneses of such situation, and puts forward some developing countermeasures for the railway construction materials enterprise, which include strengthening the risk preventing ability, obtaining the profit through the management, normalizing the operation, carrying out the marketing strategy and diversified operation, and improving the personnel quality through the training, etc.