摘要
2006年度医疗设备市场营销环境发生很大变化,本文论述了营销环境的变化对医疗设备市场各个层次变化影响趋势,同时提出适应新营销环境的营销策略:服务增值、整合营销、市场可持续性发展。
The article expatiate that new marketing environment have most influence on medical equipment manufacturers and merchants, at the same time, author refer to new marketing strategy： service first,integrated marketing, market continuous development.
出处
《中国医疗器械信息》
2007年第4期61-62,82,共3页
China Medical Device Information
