超组织视角下的员工价值与顾客价值

Employee Value and Customer Value: from A Hyperorganization Perspective

随着知识经济时代的来临,组织环境日趋复杂,灵活多变,超组织经营理念应运而生。在这一经营理念下的员工价值、顾客价值及企业价值内涵都发生了变化,其相互关系也更加复杂和系统化。员工在组织获取与维持竞争优势中扮演着十分重要的角色,顾客则成为组织应对越来越剧烈的全球市场竞争的关键环节。本文立足于超组织视角,对员工价值与顾客价值进行了全新的界定,并对其相互关系进行了深入分析,提出了知识经济条件下企业创造和平衡员工价值与顾客价值的战略指导思想。

With the advent of knowledge economy, a hyperorganization concept of operation and management emerges in an ever more complex and dynamic organizational environment. The connotation of employee value, customer value and enterprise value has vastly changed under this new concept, exhibiting a more sophisticated and systematic inter - relationship among the three. As far as the organization is concerned, its employees play a very important role in gaining and keeping its competitive advantage, while customers have become the key factor for it to fight its way through the intense competition of the global market. Holding the viewpoint of a hyperorganization, this paper redefines employee value and customer value with further analysis of their relationship, bringing up a strategic vision for the enterprise to create and balance employee value and customer value in the knowledge economy.