平衡计分卡在房地产经营管理中的应用

Application of Balance Scorecard to Real Estate Business Management

文章分析了房地产开发企业在房地产经营管理中运用平衡计分卡的战略价值,根据房地产开发企业的现状,提出适合房地产开发企业的平衡计分卡(BSC)模型,并阐述了平衡计分卡的设计过程及其在房地产开发企业的实施。

This article analyzes the strategic value of Balanced Scorecard used by real estate developmententerprise in its business management. According to the status of real estate development enterprise, it presents the appropriate model of Balanced Scorecard suited for real estate development enterprises, and expounds on the design process of Balanced Scorecard and its application to real estate development enterprises.