组织结构再造对本土零售连锁企业竞争优势提升初探

Elementary Research of Reforming Organization Structure on Improving Competitive Advantage of Domestic Retailing Chains

随着外资连锁企业对中国大陆的逐步渗透,很多本土中小型零售连锁企业的市场竞争优势逐渐消失,本土企业面临着巨大的竞争压力。组织结构再造能在本土企业的现有资源基础上提升其竞争优势。

As foreign chains enter ＇Chinese mainland, many domestic medium and small-sized retailing chains are losing their competitive advantage, which causes huge pressure on competition. Reforming organization structure is able to improve their competitive advantage based on these domestic chains＇ resources.