试论如何加强我国旅行社的市场竞争力

Discussing on how to Strengthen the Travel Agency's Market Competition of our Country

我国作为旅游业重要组成部分的旅行社行业规模已经基本形成,但我国旅行社市场结构变迁过程相伴而生的是我国旅行社业的发展渐入困境。先从我国旅行社经营体系存在的问题进行剖析,再从旅行社的出路——加强旅行社竞争的目标模式方面进行一系列论述。

Travel agency which as an important part of tourism has been taken shape in scale. But with the change of the market structure, the development of travel agency has gradually switched to a difficult position. First,this esssy makes an analysis of travel agency＇s management system.then,from the outlet of the travel agency, this essay has discussed how to energize the competition for the target pattern.