电子商务模式的供应链企业博弈协调收益机制

The Gambling-Collaboration Mechanism on E-Business Mode of Enterprises in Supply Chain

提出制造商和经销商在电子商务供应链中产品定价时,利用计算机博弈分析进行协调与合作,以使企业合作伙伴的利润均获得增长,从而达到双赢效果。采用开放式网络服务体系结构OGSA的价值生成模型VPU,创建了供应链企业双赢生成器,纳入电子商务决策支持DSS系统。

Using the OGSA-VPU （Open Grid Services Architecture-Value Production Units）, a gambling-value maker of supply chain is created. It is shown that if a manufacturer and a distributor make their price through collaboration-which based on the gambling process of copartner - there would be a significant improvement in total supply chain profit and a win-win situation will thus be achieved.