怪诞图形与视觉传达设计

On Design of Grotesque and Visual Conveyance

怪诞图形是视觉信息的一种表达形式,具有较强的视觉冲击力和深刻的寓意。现代西方艺术产生以后,它受到了设计师们的广泛关注,并被以不同的风格应用于视觉传达设计艺术之中。它为视觉传达设计艺术注入了新的血液,使后者在形式上发生了根本的变化。在视觉传达设计艺术中只有将怪诞图形的两种表现形式有机结合,才能更好的实现视觉传达设计中信息的有效表达。

Grotesque is a means for expressing visual message characterized by strong visual impact and rich associations. After the emergence of western art, designers are widely concerned with this technique and begin applying it to designing of visual conveyance in different styles to inject fresh blood into the art of designing to lead to fundamental changes in the form of the latter. The writer believes that emphasis on alienization in form and deepenization in connotation would contribute to effective conveyance of the visual message.