体验经济下的零售业营销创新思考

Innovation of retailing marketing under experience economy

本文研究了体验经济下的零售业营销创新问题，分析了体验经济封零售业传统经营模式的冲击，及零售业传统经营模式存在的矛盾和问题，提出了一些零售业的体验营销策略。

In the paper, retailing marketing innovation was studied under the experience economy, the impact of experience economy to retailing traditional management, the contraventions and questions of retailing traditional management pattern were analyzed, Some experience marketing countermeasures of retailing were brought forward.