区域文化旅游整合开发战略研究——以梓潼七曲山景区为例

The strategic study on integration and exploitation of region culture tourism——Take the case of Qiqu Mountain

丰富多元的区域文化资源在旅游开发建设中需要进一步整合,梓潼七曲山景区则为文化旅游产业的整合开发提供了一个案例。七曲山景区文化旅游开发可以分为文昌信仰的旅游开发、文昌文化的旅游开发和蜀道文化的旅游开发三个阶段。

Various resources of region culture need to be integrated in exploiting tourism. Take for an instance, the Qiqu Mountain scenic spot in Zitong. The exploitation of culture tourism can be divided into three steps： the Literary Attainment belief; the Literary Attainment culture and the ＂Shu Dao＂ culture.