新时期新闻传媒的功能和发展路径

Function and developing path of news media in the new period

在分析新时期新闻传媒功能的基础上提出其三大功能:引导舆论、传播信息、生产文化产品;然后根据新闻传媒的三大功能对新闻传媒进行分类,针对不同追求目标的新闻传媒提出不同的发展路径;最后针对近年来新闻传媒行业出现的内容同质化甚至庸俗化的倾向,提出了具体的解决办法:从新闻传播工作者出发,要克服思维定势和模式化的写作倾向,提高新闻传媒内容的真实准确性;从受众的主体性出发,要满足其正当合理性的需求,体现了新闻传媒过程中的以人为本的理念和价值取向。

On the basis of analyzing functions of news media in the new period which are consensus guideness, message broadcasting, producting of cultural product, news media was classified. Aimed at different purposes for news media, its developing path was put forward. At last, based on philistinism and stereotype tendency of content for news media in recent years, the specific countermeasurs were presented. In order to correct stereotype writing tendency and promote accuracy of news media content, editor and pressman should be regarded as principal part. In order to meet reasonable necessity of reader and show harmonious ideas and values in the process of news media, readers should be regarded as principal part.