面向新产品开发的顾客市场调研及软件实现

Research & implementation of software on customer marketing investigation for new product development

在全球化竞争和买方市场的压力面前,大多数企业都将新产品开发放在自身发展战略的突出位置,由顾客市场调研分析得到的结论是企业开发新产品的最重要指导因素。为此给出了顾客市场分析的实现方案,在方案中研究了设计问卷的因子分析法,确定顾客属性权重的层次分析法以及计算各问卷项的需求权重(或顾客满意度)的模糊分析法,并且给出了软件实现的信息模型。

Facing the pressure of buy-side-market and global competition, Most of corporations have placed New Product Development （NPD） in prominent position. The conclusion of Customer Market Investigation Analysis （CMIA） are the key guidelines of NPD. The solution of CMIA has been brought forth which has researched Factor Analysis designed questionnaire and Analytic Hierarchy Process confirmed customer attribute weight and Fuzzy Analysis counted customer satisfaction （requirement） of questionnaire items. At the same time, the information model of software has been brought forward.