数据挖掘在美容美体中心的应用

Application of Data Mining in Cosmetics Beauty Center

随着数据挖掘技术的发展,其应用领域也越来越广。介绍了数据挖掘技术的概念,并将数据挖掘技术应用到雅姿美容美体中心,具体阐述使用关联规则分析对顾客所选择的服务进行挖掘,发现顾客同时选择的多种服务间的关联关系,这样有利于将多种服务组合起来进行促销,对雅姿美容美体中心及其他美容美体中心的运营具有重要指导意义。

With the development of the data mining technology, its application fields have expanded greatly. This paper firstly introduces the conception of the data mining, and then applies them to Yazi Cosmetics Beauty Center and detaily presents how to use association rules to excavate and establish the relations among the services that customers have chosen, which will contribute to combining multi--services to achieve sales promotion. This paper also gives some useful guidance to Yazi Cosmetics Beauty Center and other Cosmetic Centre.