论新农村媒介传播“瓶颈”的突破

青年农民是建设社会主义和谐新农村的新生力量,新农村文化建设对其素质的提高起着举足轻重的作用。而作为文化载体的媒介,农民和城市居民当前在资源享用上存在巨大的差距,媒介的农村传播远远不能满足青年农民的现实和潜在需求,必须对青年农民媒介消费的观念、行为以及潜在的需求进行深入的分析,探究突破新农村文化建设中媒介传播的“瓶颈”的路径。

Young countrymen are the new power in the construction of a harmonious new socialist countryside. The construction of the new rural culture plays a very important role in improving quality of life of the countryside peoples. A large gap exists between the rural and the urban in terms of taking advantage of the culture-carrying media. Spread very thinly, the media cannot meet either the actual needs or the potential needs of young countrymen. Analysis should be made with regard to the consumption pattern and potential needs of the countryside peoples. The way to break through the media bottleneck in the new rural culture construction needs to be realized.