影响的焦虑:后“超女”时代的大众文化生产

后“超女”时代的大众文化生产呈现出比以往更为躁动的“影响的焦虑”。这是一种媒体和明星等大众文化生产者们对其在市场和受众心目中的受关注程度、知晓程度,及其引导社会风尚、舆论和受众行为能力等影响方面的心理焦虑。新的“明星PK真人秀”节目既是这种焦虑的体现,也是排解这种焦虑的方式。它虽然带来了知名度等数量上的影响,但其伦理水平和精神品质却无法拥有美誉度、忠诚度等质量上的影响。

The production of mass culture in the age of ＂Post-Super Girl＂ is more and more characterized by the anxiety of influence. It is the anxiety of such mass culture producers as the media and super stars in their deserved attention and fame, the ability to guide social fashion, public opinion and action. The new program of ＂stars PK life figures＂ is both the reflection and release of this anxiety. It has brought the influence on fame in quantity, but it can hardly bring the influence on ethic and spirit in quality.