摘要
民营电视,作为新兴的电视产业,是跻身主流还是游离于边缘?是做文化还是做商业?诸如此类的双重矛盾问题,一直是业界和理论界关注的焦点。笔者对此进行了多维度的审视和分析。
To be a new emerging TV industry, will private TV reach mainstream or will it go to the edge? Should it pay attention to culture or commerce? The contradictions such as these are always the focus that industry and theorists concern, I will make assess and analysis of the case in several dimensions.
出处
《新闻界》
CSSCI
北大核心
2007年第3期65-67,共3页
Journalism and Mass Communication
关键词
民营电视
政策规制
风险规避
产业突围
private TV policies and regulations hedge risk industrial break through