摘要
方言电视栏目是中国电视节目发展过程中出现的一个特色组成部分,它用地道的方言展现着受众周围的日常生活,它是媒体在多元文化背景下探索本土化发展战略的一种尝试,它也使得以普通话栏目为主体的电视行业呈现出一种新的景象。然而,它在发展过程中出现了种种问题,需要思考和改进。
Dialect TV program is a special part that appeared in the developing process of TV program in china, It expresses the daily life of audience use the purest dialect. It is an exploration of the nativism development strategies against the multi-cultural background, and brings new life to the television business dominated by mandarin programs. However, there are so many problems that need to be studied and improved on.
出处
《新闻界》
CSSCI
北大核心
2007年第3期80-80,96,共2页
Journalism and Mass Communication
