奥运公益广告述评

2000年1月于美国纽约首映并向全球刊播的奥运系列公益广告,已成为今天国际公益广告的经典之作,它展现的公益广告所特有的形象塑造力与形象传播力,征服了西方媒体;它诠释的公益广告所蕴涵的传播机理与传播内质,已是我们走向现代国际舞台的一个重要传播手段和传播工具。

In January, 2000, the wries of the commonweal advertising of Olympic Games was premiered in New York, U.S. and distributed worldwide afterwards. Nowadays it has become the classic of international commonweal advertising. What it represents the image creating and image communication influence, which particularly exist in commonweal advertising, conquer the western media. What it interprets- the communication mechanism and communication character, which lie behind the communication advertising, have been an important communication mean and communication tool towards the modern international sphere.