论《新青年》的一次媒体策划与炒作

本文论述了《新青年》杂志对新文化运动的作用和意义,梳理了其编辑思想,并重点介绍了由编辑部策划的一次媒体炒作——钱玄同、刘半农具体实施并挑起了关于新旧文化的大讨论的“双簧戏”,简略分析了这次炒作的文学意义和现实作用。

The thesis analyzes the function and importance of New Youth to New Culture Revelution . It also reorganizes the thought of edition of New Youth .Furthermore,it plays great attention to the profiteering activities organized by Edition Department ,namely the＂shuanghuang opera＂ about the Discussion of New ＆＂ Youth Cultures initiated by Qian Xuantong ,liu Bannong,meanwhile,analyzes the literary importance and real use of this profiteering activities.