交汇的三条长尾 网络视频广告的商业模式创新

The Intersection of Three Long Tails——Business Model Innovation in the market of Web Video Ads

在中国展示性广告的市场中,谁能打破市场的“二八法则”,谁就能成为最后赢家。一家深耕中小企业广告市场的传媒公司,正在努力以“长尾部分的创意,提供给长尾部分的客户,发布在长尾部分的媒体上”演绎这场颠覆。

In the markets of web video ads, the company which will win if it is able to break up the dominant rule of 20/80. A fast growing company, which is engaged in the market for the small and mid-size companies, is attempting to achieve this goal through delivering the long tail creative ideas to the long tail customers on the long tail medias.