海报设计的竞争优势及发展趋向

Competitive Advantage and Development Tendency of Poster Design

海报设计在长达一个多世纪的发展过程中,经历了不断的发展和演变,形成了独特的风格和特点。文章主要分析了海报在当代社会的存在状况以及竞争优势;论述了海报设计作为一种设计艺术形态,在全球一体化的社会环境中蕴涵着个人化、艺术化以及多元化的发展趋势。

The poster design experienced a continuous development and evolution during a time of more than a century. It forms special styles and characteristics. This thesis mainly analyzes the existence condition and competitive predominance of poster design in contemporary society. And it also discusses that as a kind of design art modality, poster design contains a tendency of individualization, artistic and multiplicity in the social environment of global integration.