居家氛围服装卖场的设计研究

The Design of House-Atmosphere Style in Fashion Store

随着服装市场竞争激烈程度的日益加剧以及现代市场营销理念的发展,卖场设计在服装品牌运营过程中所发挥的作用越发显著,其中居家氛围的卖场设计近几年越来越受到商家的推崇,缘于它让人们在挑选和购买的过程中感觉到了轻松、愉悦和不受约束,就像是在试穿自家衣柜中的衣服,加深对卖场的情感认同进而转移到服装产品。文章通过对居家氛围卖场的内涵介绍,从现代营销理念与卖场价值的联系、设计实务以及卖场的风格设计评价等方面讨论了居家氛围服装卖场的装饰设计。

Since the developing of the modern marketing conception and the competition of the costume market become drastic day by day, the fashion store plays an more important role in the process of brands＇ management. The house-atmosphere stores are more and more popular with more and more companies and customers. So easy, happy and comfortable atmosphere makes customers feel they＇re trying on the clothing from their own wardrobes. What＇s more, it can transfer the sensible self-identity to the products. By analyzing the connotation of the house-atmosphere store, the modern marketing conception connecting with the store value, design and the evaluating of the store design, this paper expounds how to design the house-atmosphere fashion store.