谈我国大型连锁超市营销策略

Marketing Strategy of Large-Scale Chain Supermarket in China

中国零售市场全面开放,外资企业的进入,为我国零售业带来了世界上最先进的管理经验,同时也带来竞争的压力,激发了内资零售企业发展的活力,促进了我国零售企业的发展。在市场竞争的环境下,大型连锁超市如何抓住机遇,充分发挥自身优势,制定合理的营销策略显得特别重要。

The China＇s retail market opens in an all-round way, the entry of the overseas-funded enterprise, it brings the most advanced experience of management in the world to China＇s retail industry, and competitive pressure at the same time, stimulating the vigor of domestic-investment retailer＇s development, and promoting the development of retailer of our country. Under the environment of the market competition, how the supermarket of large-scale chain seizes the opportunity, gives full play to one＇s own advantage, seem very important to make the rational marketing tactics.