中国互助游的现状及发展策略研究

Study on Current Situation and Developmental Strategy of China's Reciprocal Tourism

网络社区的发展,旅游需求的多元化,催生了一种全新的旅游方式——互助游。根据网络调查的结果分析了互助游的概念内涵和特征,互助游客的旅游行为特征及发展互助游的障碍,在此基础上总结网络调查结果提出部分发展策略,以期引导互助旅游的健康发展。

The development of network community and the diversification of tourism demand gave birth to a brand-new way reciprocal Tourism. this paper analyses the concept and characteristics of reciprocal tourism; meanwhile it explores the characteristics of tourist behavior and obstacles to develop reciprocal tourism. Based on these researches, the results of network survey are summed up and part of the developmental strategies is proposed to instruct the healthy development of reciprocal tourism.