基于内部营销策略的图书馆管理

On library management based on internal marketing

本文在阐述内部营销概念的基础上,提出了在图书馆管理中实施内部营销的必要性,并结合图书馆的特点,对内部营销在图书馆管理中应用的方法和思路进行了探讨。

This article, based on the concept of internal marketing, describes the necessity to implement internal marketing in the library management and elaborates the method and suggestions to carry out this implementation.