投资者关系管理中的沟通问题研究

Research on the Communication Problem in Investor Relation Management

上市公司投资者关系管理的核心是通过与投资者的沟通实现企业价值的最大化。这种沟通有别于强制信息披露,它是在自愿性信息披露中的双向沟通。双向沟通的内容、双向沟通的对象、沟通的渠道以及沟通的成本效益问题是上市公司在进行沟通中需要研究的问题。

The core of investor relation management of listing companies is to maximize the enterprise value through communication with investors. This communication is different from the mandatory information disclosure, and it is a bidirectionalin communication voluntary information disclosure. The content, the object, the channel, and the cost and effectiveness of the bidirectional communication are problems worthy of research in establishing communication with investors.