互联网的收益管理思想及其实现策略

Design of Revenue Management Strategy for Internet

收益管理思想起源于航空业,并成功地应用于航空业。互联网是适用收益管理的领域之一,但是对互联网收益管理的研究非常少。本文将参照航空收益管理方法,在定价、市场细分和网络资源分配等方面提出互联网的收益管理设计策略,为互联网行业解决增量不增收问题提供参考。

The theory of Revenue Management （RM） was originated in aviation industry, with successful applications. Network is one of the industries where RM can be applied. But there were few researches in that area. This article proposes a design of RM strategy for Internet, similar to the techniques of RM used in airlines, which include network pricing, market segmentation and network resource allocation. It will help to solve the problem faced by Internet networks of increased sale volume with no increased revenue.