基于流通渠道多样化视角的浙江制造业竞争力研究

A Research on the Competitiveness of Zhejiang Manufacturing: From the Perspective of Diversification of Circulating Channels

浙江在大力打造先进制造业基地的进程中,产品流通渠道滞后问题越来越成为产业竞争力提升的现实障碍。本文对比分析了浙江制造业产品现有流通渠道的优势及发展困境,针对浙江经济发展与产业结构升级的现实需要,提出了上游制造商向下游流通商渗透,组建相对松散的上下游一体化现代生产流通网,打造浙江制造业多样化的产品分销渠道的基本思路。

In the course of establishing the advanced manufacturing bases in Zhejiang, more and more obviously, the problem that the product circulation channel has gotten behind becomes a practical obstacle of promoting the industry competitiveness. This paper in＇st contrastively analyzes the advantage and the predicament of the existing circulating channel of Zhejiang manufacturing. Then, faced with the practical demand of developing economy and upgrading industrial structure of Zhejiang, the author puts forward a basic idea that the upriver manufacturers permeate into the downriver circulating traders, setting up a modern producing and circulating net that is correspondently loose and integrates the upriver with the downriver and establishing the diversified retail channel of Zhejiang manufacturing.