北京超市购物环境面面观

On Shopping Condition in Beijing’s Supermarket

本文认为,如今超市购物环境虽然得到了消费者的初步肯定,但仍存在很多问题,如有些超市服务设施不足,导购标志与卫生间、安全通道、禁烟区标志不明显,残疾人服务设施缺乏,停车难,个别超市服务不到位等。文章提出,为改善超市购物环境,应建立和完善绿色商场评估体系,制定绿色商场标准,大力推广绿色商场创建及评价工作,实行商场绿色挂牌制度;制定商场无危险、无污染、无异味、无障碍、无内急现象的“五无”绿色标准,低能耗、低空驶、低噪声的“三低”绿色标准和绿色营销、绿色包装、绿色监管、绿色服务等四项绿色管理标准。

With the help of an investigation into shopping condition in Beijing＇s supermarket, the author points out that, though the customers confirm the improvement of shopping condition in the supermarket, there are still some problems with the service facilities. The author puts forward that, to further improve shopping condition in the supermarket, we should establish and improve the rating system for green shop center, and implement green criteria and green management criteria, such as green marketing, green packing, green supervision and green service.