浅谈标志图形的创意

On the Originality of A Sign Pattern

一个标志,寓寄多种事物,凭着各具个性的恒态形象,可以是多义多解的。标志图形创意的关键是联想,视觉图形创意的基本方法是解构与同构,将不同的形象素材重新整合,同构共生,孕育并创造出新的形象,是标志创意的基本方法。

A sign, with its unique image, has many layers of meanings. The key point in creating a symbol graph is imagination, while a visual graph needs deconstruction and omorphism. The basic way of producing a sign is by creatively re-integrating different source materials into a new one.